Google: Tomorrow the world?
Un sugerente análisis en eMarketer
Poder rentabilizar la compra de Youtube es una de las claves.
Destacan un par de párrafos del árticulo:
"...Google has relationships with hundreds of thousands of online advertisers, from top corporations to a slew of mid-size and small companies. DoubleClick has relationships with thousands of large Web publishers. Together, Google and DoubleClick will create a robust one-stop shop for all types of online advertising purchases.
Google hopes these relationships will increase Web video advertising earnings. DoubleClick has a large client base of brand marketers who will invest larger budgets in online video over the next few years"
Actualizado: podréis encontrar un análisis del impacto dentro de la industria de la publicidad online del acuerdo Google+Doubleclick aquí. Este enlace lleva a una página que abre 6 articulos muy interesantes para quienes sean profesionales del sector.
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